03 December 2004

Feed Management: Market Demand Research

The big question comes down to financing. Is there sufficient market demand to justify the investment. And are there enough users who want an improved feed reading experience.

I think the answer is yes. But clearly, before anything really happens there needs to be some credible research to back up the analysis. And estimates.

These are some of the types of things that market research will want to consider.


Do users want....?


Summary-level RSS feeds

To spend less time reading feeds, more time reading to their children?

Feeds timed, schedule so most important feeds highlighted when users need to pay attention

Summary information provided to them

To spend less time feeding their feeds, and more time feed their dreams

Summary information sent to them while they are away from the office

Want to keep up to date even when they are in their car



Are feed users


Frustrated by incremental feed data

Willing to have this service bundled with cellphone


Advertising. It's not about selling. It's about preparing your customers for what is going to happen.


XMSat


Do users like the idea of having their own XMSat stream...

  • Tailored to them

  • Available in the car

  • Providing them with audit information

  • Summary level


  • Managing their feeds, so customers can spend time reading to their children.
    The big question comes down to financing. Is there sufficient market demand to justify the investment. And are there enough users who want an improved feed reading experience.

    I think the answer is yes. But clearly, before anything really happens there needs to be some credible research to back up the analysis. And estimates.

    These are some of the types of things that market research will want to consider.


    Do users want....?


    Summary-level RSS feeds

    To spend less time reading feeds, more time reading to their children?

    Feeds timed, schedule so most important feeds highlighted when users need to pay attention

    Summary information provided to them

    To spend less time feeding their feeds, and more time feed their dreams

    Summary information sent to them while they are away from the office

    Want to keep up to date even when they are in their car



    Are feed users


    Frustrated by incremental feed data

    Willing to have this service bundled with cellphone


    Advertising. It's not about selling. It's about preparing your customers for what is going to happen.


    XMSat


    Do users like the idea of having their own XMSat stream...

  • Tailored to them

  • Available in the car

  • Providing them with audit information

  • Summary level


  • Managing their feeds, so customers can spend time reading to their children.
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