03 December 2004

Feed management: Now the feeds are yours

There are two fundamental questions: Are users ready for this, or will they be ready.

And who pays.


Promo


Users in the car. Walking with a cell phone. Traveling.

They need to focus on what's important.

Ads. Linked to feeds. Situational. Location. Link the ad to the user's goals, feed, and location.

Pilots have in-flight checklists. Once on paper. Now on computer.


It's happening.
There are two fundamental questions: Are users ready for this, or will they be ready.

And who pays.


Promo


Users in the car. Walking with a cell phone. Traveling.

They need to focus on what's important.

Ads. Linked to feeds. Situational. Location. Link the ad to the user's goals, feed, and location.

Pilots have in-flight checklists. Once on paper. Now on computer.


It's happening.
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