14 December 2004

XML databases: How do they help bloggers?

The age of blogging and XML feeds. You do a search. And you come across something like this.

In the old days, developers only read developer stuff. Today, anyone can read it. So, is the blog and news release that you're writing quickly speaking to the audience, and also letting the world know how to use the information?

Your end-user isn't necessarily the first person who is going to read your news release. Someone falling asleep on a train to NYC with an iPod in their ear might be the blogger that posts the link to the intended audience.

My point? Not saying dumb down your press releases. But make sure you quickly identify to anyone who the ultimate user of this information is; what you want them to do; and how the public might be able to use the information. Right now.

Nat might be the one who makes the critical link.

I'll return the favor, "Put this at the beginning":

Sleepycat's mission is to provide the fastest, most reliable and scalable transactional database for developers


How long did it take for you to find the 'what to do'? Exactly my point. It should've been at the beginning.

Then my developer friends can figure out how to use this to make things they can sell to make money.

You're welcome.
The age of blogging and XML feeds. You do a search. And you come across something like this.

In the old days, developers only read developer stuff. Today, anyone can read it. So, is the blog and news release that you're writing quickly speaking to the audience, and also letting the world know how to use the information?

Your end-user isn't necessarily the first person who is going to read your news release. Someone falling asleep on a train to NYC with an iPod in their ear might be the blogger that posts the link to the intended audience.

My point? Not saying dumb down your press releases. But make sure you quickly identify to anyone who the ultimate user of this information is; what you want them to do; and how the public might be able to use the information. Right now.

Nat might be the one who makes the critical link.

I'll return the favor, "Put this at the beginning":

Sleepycat's mission is to provide the fastest, most reliable and scalable transactional database for developers


How long did it take for you to find the 'what to do'? Exactly my point. It should've been at the beginning.

Then my developer friends can figure out how to use this to make things they can sell to make money.

You're welcome.
" />