04 January 2005

Corporate media relations: Mini-Seminar on blogging and XML

Ever wondered how to get fast information? This one raises some interesting points, perhaps he's got more information.


Topics

  • The new media ecosystem we live in and how it differs from the old world

  • How to monitor blogs

  • What smart companies are integrating blogs into the existing corporate communications channels

  • How to get started with RSS

    If you want the full version, go here.


  • My version

  • The new media ecosystem we live in and how it differs from the old world

    It's the same, it's just repackaged. XML is just a way to deliver content. Some options are good, and other options are...well, let's just say I know there are times to use Google.

    Media still provides content. Whether that content is consistent with your goals and objectives remains another matter.

    Except what's changed, is the mass body of consumers now can put the media at the other end of the information pipeline.

  • How to monitor blogs

    For starters, try out a reliable on-line aggregator; make sure your link-backs are working; and have a nice XML-search tool. Note, the search tools for XML feeds and aggregators have limitations.

    The next generation of blog monitoring will have tools that allow the end-user to time the data-inputs to get prioritized when the end-user needs the information.

  • Remember, you only have to be concerned with "their view" if you ignored them when it was easy to listen. If you have to yell at the customer to make them believe "your view," you've already lost.

  • It also helps to have good internal controls, training, and a quality work force that professionally interacts with the customer when providing the outstanding service.

  • What smart companies are integrating blogs into the existing corporate communications channels

    This assumes that "companies that integrate blogs" are doing the right things. It's a shame if a company is really good a blogging, but their service and products suffer, or don't match the image created in the blog.

    For "their view" on which companies are "smart" you'll have to go to the Seminar.

  • How to get started with RSS

    Just start. Fastest way I know: Grab any feed, plug it into MyYahoo, and see what happens. MyYahoo can work with invalid feeds. Then start adding more stuff if you want.
  • Ever wondered how to get fast information? This one raises some interesting points, perhaps he's got more information.


    Topics

  • The new media ecosystem we live in and how it differs from the old world

  • How to monitor blogs

  • What smart companies are integrating blogs into the existing corporate communications channels

  • How to get started with RSS

    If you want the full version, go here.


  • My version

  • The new media ecosystem we live in and how it differs from the old world

    It's the same, it's just repackaged. XML is just a way to deliver content. Some options are good, and other options are...well, let's just say I know there are times to use Google.

    Media still provides content. Whether that content is consistent with your goals and objectives remains another matter.

    Except what's changed, is the mass body of consumers now can put the media at the other end of the information pipeline.

  • How to monitor blogs

    For starters, try out a reliable on-line aggregator; make sure your link-backs are working; and have a nice XML-search tool. Note, the search tools for XML feeds and aggregators have limitations.

    The next generation of blog monitoring will have tools that allow the end-user to time the data-inputs to get prioritized when the end-user needs the information.

  • Remember, you only have to be concerned with "their view" if you ignored them when it was easy to listen. If you have to yell at the customer to make them believe "your view," you've already lost.

  • It also helps to have good internal controls, training, and a quality work force that professionally interacts with the customer when providing the outstanding service.

  • What smart companies are integrating blogs into the existing corporate communications channels

    This assumes that "companies that integrate blogs" are doing the right things. It's a shame if a company is really good a blogging, but their service and products suffer, or don't match the image created in the blog.

    For "their view" on which companies are "smart" you'll have to go to the Seminar.

  • How to get started with RSS

    Just start. Fastest way I know: Grab any feed, plug it into MyYahoo, and see what happens. MyYahoo can work with invalid feeds. Then start adding more stuff if you want.
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